Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed on all things SHOT Show. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at firstname.lastname@example.org.
SHOT Show Dedicated to Keeping Exhibit Space at a Low Cost
Mark Twain once said, “Everybody talks about the weather, but nobody does anything about it.” And the last couple of years, conversations about the cost of exhibitor trade show participation has taken on a similar tone. Our show team hears about cost pressure from our customers on a weekly basis. And with the general state of the economy and “normalization” of the market for firearms, ammunition and accessories, manufacturers are feeling increasing cost pressure in every facet of their business. That is why the NSSF Board of Governors voted not to increase exhibit space pricing for the 2024 SHOT Show. I’ve put together a look at what NSSF is doing to keep costs down for exhibitors and you can read that here. — Chris Dolnack, NSSF
Trade Show Executive Case Study on the 2023 SHOT Show
The April edition of Trade Show Executive magazine features a case study on the 2023 SHOT Show. The profile focuses on the show’s success in bringing attendance back to pre-pandemic levels, its use of both The Venetian Expo and Caesars Forum convention centers, expanded networking opportunities and the introduction other new and fun elements that helped make the show a success for everyone in attendance. — Melissa Schilling, NSSF
Second Booth Payment Installments Due Friday
Second booth payment installments are due Friday, April 7. You should have received an email with details and a link to access your Exhibitor Dashboard, where you can make an immediate credit card payment or access your invoice which has details on check and wire payments. If you have any questions or need assistance, please contact Exhibitor Help at 855-355-7468 or ExhibitorHelp@SHOTShow.org. — Mike Clark, ConvExx
Make Sure We Have Your Booth Change Request (Deadline is April 7)
SHOT Show booth changes will take place April 25-28 (Supplier Showcase May 2-3). All exhibitors were given the opportunity to request a change during the renewal process. To update your request or add one, log into your Exhibitor Dashboard and click on Edit Profile, then click number 1 and fill out the SHOT Show Booth Change Request or Supplier Showcase Booth Change Request section. Be sure to click Save & Continue at the bottom when finished. Please note NSSF members receive priority placement, so be sure your NSSF membership is current. If you are not a member, there is still time to join. NSSF members receive a booth discount that typically equals your membership dues. If you have any questions or need assistance regarding NSSF membership, please contact email@example.com or call 203-426-1320 ext. 209. — Chris Tatulli, NSSF
Join Us June 26-28 in Las Vegas for SHOT Show CX
Whether you’re responsible for a company that will have a new exhibiting presence at the 2024 SHOT Show, a long-time exhibitor with staff new to trade shows or even a veteran SHOT Show exhibitor, our annual SHOT Show CX event is geared to help you get the most out of your investment. Over two and half days you’ll attend a wide variety of education sessions, panel discussions, and meetings with vendors who will show you ways to improve your ROI, cut costs, get a detailed look at the numerous services offered by the Venetian Expo, Caesars Forum, Freeman and more.
Sounds great, but you’re worried about your budget, right? Don’t. All you have to do is book your travel to Las Vegas and NSSF will take care of your hotel (two nights), as well as two breakfasts, two lunches, and two evening receptions, which will offer unmatched networking opportunities.
Registration is now open and available to the first 100 exhibitors or their staff members who have not attended a previous SHOT Show Exhibitor Academy or SHOT Show CX. For more information and to see the full agenda, click here. — Melissa Schilling, NSSF
Archery Business Pavilion Coming in 2024
Next year’s show will feature a new exhibit area for the archery industry. The new venture is a collaboration between NSSF and Grand View Outdoors. Branded the Archery Business Pavilion, the new archery area will feature exhibits from leading manufacturers and suppliers in the archery industry, offering attendees the opportunity to see and experience the latest in archery technology and products. The show area will be designed to provide a comprehensive look at the industry, from traditional archery equipment to cutting-edge technology. — Chris Tatulli, NSSF