It’s a big deal to exhibit at SHOT Show – Make sure your customers know.
The 2023 SHOT Show® will be the center of the shooting sports, hunting, outdoor, law enforcement and armed forces industries. It can be a BIG DEAL for your business with opportunities to reach new customers, showcase your products face-to-face, and talk orders and fulfillment. Make sure your customers know to visit your booth by starting your marketing efforts now. Below you will find essential marketing tools that will help you get more traffic to your booth.
Our quick disclaimer for using SHOT Show® materials:
The “SHOT Show®,” “SHOT®,” and “Shooting, Hunting and Outdoor Trade ShowSM” names, logos and images are trademarks or registered trademarks of the National Shooting Sports Foundation, Inc., which takes great strides to protect the SHOT Show brand. Subject to the SHOT Show Trademark Branding Guidelines posted below and also found on the Exhibitor Resource Center Webpage, registered and verified exhibitors are granted a non-exclusive, royalty-free, revocable license to use these trademarks in their advertising and marketing materials, including websites, up to and during the 2023 SHOT Show. Use of show trademarks for profit or gain or for other non-fair use purposes is prohibited without NSSF's prior written permission.
View the SHOT Show Trademark and Branding Guidelines Full Document
SHOT Show Logo
Announce that you are an official SHOT Show exhibitor with the approved SHOT Show logo. Place the logo on your site and in any other marketing materials you plan to use. Let your current customers know you will be exhibiting at the show this year and encourage them to come see your booth.
Posting to social media is one of the quickest and easiest ways to update your customers about SHOT Show. Let them know the dates, location, and booth number, so they know where to find you. This graphic can be posted early on as well as closer to the show. Remind customers about the show and about any exclusive offers you will have only at the event.
Customizable and Standard Web Ads
Customizable SHOT Show Web Ads
Use the form below to easily create SHOT Show ads that are customized for your brand. Input your company name, booth number for the show, and then click the button. An official ad will be generated that you can download and use in your advertising.
- The 300×100 ad is perfect to include in your email signature.
- The 828×315 is designed to be a Facebook Cover Image.
Standard SHOT Show Web Ads
Download any of the graphics below and use across digital platforms including email, social media, and your website.
Customizable Digital Invite
Create a custom invitation to send directly to your customers. Fill out the form below with your company name, booth number, company logo, and write a 50-60 word description of your business and the products/services you offer. Once you click the button, a personal invitation will be generated inviting customers to attend SHOT Show and visit your booth. Use it in emails or print it out and add it to product shipments.
Get Started with Our Copy Samples
Not sure what to say? Below are samples of what you can say in your marketing communication. Use these as templates to help jumpstart your own efforts.
Schedule a press conference
SHOT Show is a great time to hold a press conference for your business. You can demonstrate products, announce new releases, or give company updates. Exhibitors can upload press conference information to their dashboard, where it will appear on a schedule for media and retailers. Click the link below to take advantage of a press conference at SHOT Show.
Eblast Attendees or Media
Send an email directly to all attendees or media of the 2023 SHOT Show. Give advance notice of any activities you have planned, product releases, or press conferences to make sure media and attendees schedule a stop to your booth. You can also send a post-show recap of your most popular products. Click the link below to order an eblast that will be sent directly to registered attendees.
Social Announcements