Save the Date
Jan 23–26, 2024
Venetian Expo + Caesars Forum • Las Vegas


June 26-28, 2023 Las Vegas, Nevada

Exclusively for SHOT Show Exhibitors and Supplier Showcase Vendors

Whether you are a first-time exhibitor or a new contact for a veteran exhibitor, SHOT Show CX delivers unparalleled education and clever insights to ensure a successful SHOT Show for your business. Over the course of two days, you will learn how to improve your show experience, increase your ROI, and leverage every opportunity for your exhibit.

This program is FREE, courtesy of NSSF, the firearm industry trade association, as well as owners of the SHOT Show.  The show’s hotel and contractor partners will provide all of your needs from the moment you touch down in Las Vegas until SHOT Show CX concludes. SHOT Show will provide hotel rooms, transportation to and from the Venetian Expo if needed, two breakfasts, two lunches and receptions. All you need to pay for is your airfare to Las Vegas.

Attendees also will receive special offers from many of the contractors you work with at the SHOT Show – lead retrieval, floral, hotel reservations, sponsorships and more.

If you have questions, feel free to contact Cassandra Stock at or (702) 216-5836.

Limit one complimentary guest room per company. Limited to two people per company. Both employees must be registered.


Monday, June 26 

3:00pm – 6:00pm          Registration 
5:00pm – 8:00pm          An Evening with the Restaurants of the Venetian/Palazzo

Tuesday, June 27

8:00am – 9:00am          Breakfast/One-on-Ones

9:00am – 9:15am          Welcome

9:15am – 10:15am        Big Ideas to Make Your Booth Design More than “Just a Backdrop” 

10:25am – 10:45am      Show Management Spotlight  

11:00am – 11:20am      SWAP Lead Retrieval Spotlight  

11:25am – 11:45am      SHOT Show Planner Spotlight

11:50am – 12:40pm      Start Here: Your SHOT Show 2024 Marketing Roadmap   

12:45pm – 2:15pm        Lunch with Venetian Expo/One-on-Ones  

2:15pm – 2:40pm          Freeman Services Spotlight   

2:45pm – 3:30pm          Roundtables & Campfires:  Getting in the Weeds with Your SHOT Show Partners and Peers  

3:40pm – 4:30pm          Fundamentals for Tradeshow Social Media Success 

4:30pm – 6:00pm          The SHOT Social  

6:15pm – 8:00pm          Exclusive Private Event Venue Tour & Cocktail Tasting with Fuse Experiences 

Wednesday, June 28

8:00am – 9:00am          Breakfast/One-on-Ones  

9:00am – 9:45am          Venetian Expo Tour 

10:00am – 11:00am      Inside the Mind of the SHOT Show Buyers  

11:00am – 12:00pm      Venetian Expo Box Lunch To Go/One-on-Ones

JAN 17–20, 2023 LAS VEGAS