Retailers and Ranges

Only at the SHOT Show® will you find a full range of manufacturers, products, partnerships and opportunities.

Unparalleled access to product lines and manufacturers, once-a-year inventory ordering opportunities, meeting fellow retailers and industry leaders, managing what’s next in regulatory and compliance challenges, and supporting the powerful initiatives of the industry’s trade association – it’s a big deal to attend the 2023 SHOT Show.

More Room to Maneuver, More Products to See

Goodbye crowded, can’t-move aisles preventing you from accessing high-demand exhibits. We’ve expanded our exhibit floor to both the Venetian Expo and Caesars Forum, so you have more space to explore more equipment and interact with more manufacturers.

Here are just a few categories where you can discover new inventory opportunities:

Category NEW Exhibitors
Airgun & Airsoft Products 10
Ammunition 11
Apparel, Men's 20
Apparel, Women's 11
Bags, Packs & Equipment 14
Cameras & Equipment 4
Camping 10
Communications/Electronics/GPS 13
Crossbows & Accessories 4
Custom Manufacturing 28
Cutlery/Sharpeners/Knives & Accessories 6
Eyewear 2
Feeder Equipment 1
Firearm Barrels/Parts/Gunsmithing 19
Firearm Cabinets/Racks/Safes 4
Firearm Cases 4
Firearm Grips & Stocks 12
Firearm Locks 4
Firearms 40
Firearm Maintenance & Cleaning Equipment 6
Footwear 2

Category NEW Exhibitors
Gunsmith Tools 7
Hearing Protection 5
Holsters 10
Hunting Gear & Accessories 19
International Exhibitors 20
Law Enforcement Products & Services 35
Leathergoods 3
Lighting Products 5
Magazines & Cartridges 8
Media/Publication 2
Recoil Protection Devices & Services 1
Reloading 5
Retailer Services 3
Scopes, Sights, Telescopes & Accessories 16
Shooting Range Equipment 10
Survival Kits/First Aid 8
Targets 10
Training and Safety Equipment 12
Treestands 1
Vehicles, Utility & Recreation 8
Wholesaler/Distributor 23

Must-See New Product Center

Returning to Venetian Expo

The hottest new technology coming to market is on display in the New Product Center. See first-hand the latest innovations and smartest products that will keep your customers coming back for more.

Expand your resources

No matter what your retail or range operation — brick and mortar, local sporting goods, large chain, specialized, online or anyone in the distribution chain — the SHOT Show is your opportunity to get answers, swap stories, share challenges and learn new ways to prep your day-to-day operations for what comes next.

Exclusive Education for Retailers and Ranges

SHOT University^TM

Want to attract new shooters, manage inventory and volume, build traffic through the slower seasons, and maximize your margins or employees’ potential? SHOT University now offers a la carte training courses to help retailers and ranges hone their management skills for today’s highly competitive and regulated marketplace.

Session content will cover topics such as customer communications, used firearms, new shooters, ATF/NICS, compliance, operations, marketing, workforce development and more.

Tuesday, January 17–Thursday, January 19

NSSF members qualify for education discounts.

Photography or recording of seminars by participants is NOT permitted.

Industry Welcome Reception

Relax after the first full day of the SHOT Show and connect with the industry on the Great Outdoors Plaza patio. Open to all SHOT Show attendees, manufacturers, suppliers, distributors and media.

Retailers and Ranges

Only at the SHOT Show® will you find a full range of manufacturers, products, partnerships and opportunities.